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Privacy Policy

 Effective Date: February 18, 2018
Protecting your privacy is important to Royal Farms. This Royal Farms Privacy Policy (’Policy’) describes how Royal Farms and its subsidiaries and affiliated companies collect, use, disclose and safeguard the personal information you provide on Royal Farms’s websites, www.Royal Farms.com and www.RoFoRewards.com, and through or in connection with our mobile apps or other software- and Internet-enabled programs and services sponsored by Royal Farms (the “Sites”) as well as information collected when you visit our stores or otherwise communicate or interact with Royal Farms. 
Information Collection
Information Collected Automatically
Each time you visit the Sites, we may automatically collect certain types of information. Some examples of automatic information we may collect are as follows:
  • We may record your internet service provider's address, your internet protocol or IP address, the web page from which you came, your web browser software, the type of handheld or mobile device used to link to the web page, and the language settings on your web browser;
  • We may collect a record of your activity or your "clickstream" while visiting the Sites;
  • We may use "cookies" of different types to recognize your computer. A cookie is a small text file that a website, online application, or e-mail may save to your internet browser and/or your computer's hard drive for use in subsequent visits to the Sites or other sites;
  • We may use web beacons, match scripts, pixel tags or similar technologies that allow us to know if a particular web page was visited, an e-mail opened, links in the email utilized or if the advertisements on the Sites or other sites were effective. In some instances, these technologies may allow us to match activities with particular users;
  • Our mobile applications also may collect geo-location information, including from the GPS function on your mobile device. We may use this information in a variety of ways, including to determine which of our stores may be closest to you, whether you are within the allowed geographical ordering range of one of our stores, and to offer products and services to you. You can opt-out of sharing your geo-location information by changing the settings on your mobile device. If you choose to opt-out, it may disable certain features of our mobile applications; and
  • We may collect any information you enter, share or that can be obtained from your use of our apps, games, contests, or promotions.
Information You Give to Us
We may collect any information, such as your first and last name, credit card number, email address, postal address, and telephone number that you provide when you interact with Royal Farms. Some examples are when you:
  • Make an online or in-store purchase;
  • Correspond with us;
  • Register or create an account on the Sites;
  • Participate in an online survey;
  • Use our mobile apps to buy goods using a Royal Farms gift card;
  • Sign up for our rewards program or other program or club; or
  • Sign up for email and/or SMS news and alerts
Combined Information
Information you provide at Royal Farms retail stores may be combined with information that you provide online at the Sites, as well as with information about your interests and purchases we collect automatically. The information you provide to Royal Farms may also be combined with demographic and other information that is available from other sources in order to allow Royal Farms to better communicate with you and enhance our customer service and your shopping experience.
Do Not Track
Do Not Track (DNT) is a privacy preference that users can set in some web browsers, allowing users to opt out of tracking by websites and online services. At the present time, the World Wide Web Consortium (W3C) has not yet established universal standards for recognizable DNT signals and therefore, Royal Farms and the Sites do not recognize DNT.
Information Use
We may use information about you for purposes described in this Policy or disclosed to you on the Sites. For example, we may use information about you to:
  • Send you updates on the latest Royal Farms news, including information about new products, services, and offers that may be of interest to you including co-branded offers and affiliate and partner offers.
  • Process and manage your purchase and use of Royal Farms products and services, including your accounts and program participation.
  • Respond to your customer service inquiries, post your comments or statements on any blog or other online forum maintained on our website and other websites, or take other actions in response to your inquiries or other website activities.
  • Create personalized promotions by combining your personal information with non-personal information about you, such as the amounts and types of purchases you make or any benefits you receive through our programs.
  • Communicate with you about your orders or purchases, your services, accounts and program participation, a contest or sweepstakes you have entered, product recalls that may affect you, and your requests for information.
  • Learn more about our customers so that we can develop better products and services.
We participate in interest-based advertising and we or others may use information about you to deliver to you or allow you to see certain advertising based on your interests, searches you perform, information you provide, or your activity on the Sites or other websites.
Royal Farms may also use this information to analyze and manage its businesses. Aggregate or combined data is collected from online and offline facilities and may be used to enhance the ability of Royal Farms to communicate with you and to support business functions such as internal business processes, marketing, authentication, customer service, fraud prevention, and public safety and legal functions.
Any sweepstakes, raffles, surveys, games, or similar promotions offered by Royal Farms may be governed by specific rules and terms and conditions that are separate from and in addition to this Privacy Policy. By participating in any such sweepstakes, contest, raffle, survey, game, or similar promotion, you will become subject to those rules, including but not limited to receiving emails containing promotional communications and/or Royal Farms Rewards information.
We will retain your information for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes, and enforce our agreements.
If you provide us with your email or postal address, or have done so in the past, we will ask you if we can use it to send you updates on the latest Royal Farms news. If you do not want us to contact you, you can choose to "opt out," and Royal Farms will respect your wishes.
If you opt out of receiving promotional communications from us whether online or on your mobile device, we may still send you non-promotional communications such as emails about your Royal Farms account, if you have one, or our ongoing business relations.
Sharing Your Personal Information
With Third Parties
Royal Farms may share your personal information with third parties, including as set forth below.
With Other Parts of our Business and our Business Partners
Personal information collected by any part or department of Royal Farms’ business will be used in accordance with this Privacy Policy and may be shared with other parts or departments of Royal Farms’ business and with our business partners, including third parties, for use in accordance with this Privacy Policy.
With our Service Providers
Royal Farms may share your personal information with companies that provide support services to us. Some examples of things service providers may do that may involve your personal information are:
  • Authorization of credit card and check transactions, order fulfillment, sweepstakes and contests, our rewards program, and cobranded or joint product and service promotions.
  • Developing, hosting or maintaining the Sites on behalf of Royal Farms.
  • Warehousing product, personalizing product and performing order fulfillment and shipping services on behalf of Royal Farms or on your behalf and at your request.
  • Aggregating customer information and/or improving customer service. We may then share such aggregated information with prospective marketing partners and advertisers.
  • Marketing our products and services (such as email vendors).
These service providers are granted access to some or all of your personal information as necessary and may use cookies (as defined above and below) or other automatic collection technology on our behalf. The service providers are contractually restricted in the ways they may use your personal information.
In Connection with Business Transfers
In the event that a store, division or part or all of Royal Farms is bought, sold or otherwise transferred, or is in the process of a potential transaction, customer information will likely be shared for evaluation purposes and included among the transferred business assets.
To Comply with Laws
Royal Farms may also disclose specific information when such disclosure appears necessary to comply with the law, a subpoena or other litigation process or to protect the interests or safety of its visitors and customers, Royal Farms employees or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
Cookies Policy
The Sites use "cookies," which are small pieces of information stored by your browser or other application on your computer's browser or hard drive. The cookies are used to connect your computer with information stored about your online activity, searches, preferences and product purchases both within the same website visit and from one visit to the next on Royal Farms and/or other websites. (Some examples of this data include your account preferences, user specific information on pages accessed, searched terms or addresses entered, and previous visits to the site.) The "help" portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive new cookies or how to disable cookies altogether. If you reject cookies, you may not be able to participate in certain activities or receive a promotion tailored to you. The Sites do not control and do not guarantee the effectiveness of browser-based tools for managing cookies.
We or our partners may also use Flash cookies (also known as Local Stored Objects) or other similar technologies. A Flash cookie is a small data file placed on a computer using Adobe Flash or similar technology that may be built into your computer or downloaded or installed by you to your computer. We use these technologies to personalize and enhance your online experience, facilitate processes, and personalize and store your settings. Flash cookies may help our website visitors to, for example, set volume preference associated with a video experience, play games and perform surveys. They help us improve our Sites by measuring which areas are of greatest interest to customers. They may be recognized by other sites or by our marketing or business partners. Flash cookies are different from browser cookies and the cookie management tools provided by your browser may not remove Flash cookies. Click here to learn how to manage privacy and storage settings for Flash cookies. If you disable Flash cookies or other similar technologies, please be aware that you may not have access to certain features and services that make your online experience more efficient and enjoyable.
We may also use web beacons, which are electronic images that may be used on our websites or in our emails. We use web beacons to deliver cookies, count visits, understand usage and campaign effectiveness and to tell if an email has been opened and acted upon.
Updates or Changes to Your Information
You may update or change your personal information by calling us at 1-800-444-9292 and a representative will instruct you on how to update or change your personal information. You can also use the contact form on Royal Farms.com. To change your shipping or billing information for Royal Farms.com orders, log on, select "My Account" and make the appropriate changes.
Children’s Privacy
The Sites do not knowingly solicit or collect personally identifiable information online from children under the age of 13 without prior verifiable parental consent. If Royal Farms learns that a child under the age of 13 has submitted personally identifiable information online without parental consent, it will take all reasonable measures to delete such information from its databases and to not use such information for any purpose (except where necessary to protect the safety of the child or others as required or allowed by law). If you become aware of any personally identifiable information we have collected from children under 13, please call us at 410-889-0200 or use the contact form on Royal Farms.com.
Company Commitment to Privacy
Royal Farms's privacy policy is subject to change at any time and without notice. For updates, please return here. You agree that the information that we gather now will be subject to the Privacy Policy in effect at the time of use.
Contact Us
If you have questions or concerns about this Privacy Policy, please feel free to call us at 410-889-0200 or use the contact form on Royal Farms.com.