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Introducing the Royal Farms
ROFO Rewards Card Program

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How does the ROFO Rewards Program Work?

ROFO Rewards is our way of rewarding customers with every day fuel discounts, free items, and a ton more. The ROFO Rewards card you pick up at any Royal Farms Location is a rewards card that can also be turned into a payment card as well - save up to 25¢/Gallon on every fuel purchase for the first month!

Royal Farms ROFO Rewards Card Program.


  • Use your Club Card!

    Buy 6, get 7th item free! They're virtual! Club Cards cover coffee, fountain sodas, slushees, and more - check them all out all once the program has launched!

  • Earn Points, Spend Them Like Cash

    Buy stuff at Royal Farms stores (some restrictions apply) and then use those points to get selected items for free! Keep track of your points and see what you can get for free on our ROFO Rewards Mobile App.

  • Save up to 25¢/Gallon on Every Fuel Purchase

    Use your rewards card as a payment card as well! 25¢/Gallon for the first 30 days, and up to 10¢/gallon after that!
  • Download the ROFO Rewards Mobile App

    You must pick up a RoFo Rewards card at a Royal Farms location to become a member. You can then register the number on the back of your card to the app in order to keep track of points and offers.


Save up to 25 cents per gallon for the first 30 days, 10 cents per gallon after the promo period.
* When you pay with your card




ROFO Rewards Club Cards

Buy 6, get the 7th free!
Take a look at the current offers available to ROFO Rewards members!



Cloverland Milk Gallons (Maryland and Delaware only).

Cloverland Milk Gallons (MD/DE only)

Cloverland Milk Pint Club (Maryland, Delaware, and Virginia only).

Cloverland Milk Pint Club (MD/DE/VA only)

Royal Farms Coffee.

Royal Farms Coffee

Fountain Beverages.

Fountain Beverages

Gatorade 28 oz.

Gatorade 28 oz

Krave Jerky.

Krave Jerky

Krispy Kreme Singles.

Krispy Kreme Singles

Marketplace Chips 3.5 oz.

Marketplace Chips 3.5 oz

Pepsi 20 oz.

Pepsi 20 oz

Pure Leaf Tea 18.5 oz.

Pure Leaf Tea 18.5 oz

Red Bull 12 oz.

Red Bull 12 oz

Royal Farms Bakery Club.

Royal Farms Bakery Club

Rockstar 16 oz.

Rockstar 16 oz

Starbucks Frappuccino 13.7 oz.

Starbucks Frappuccino 13.7 oz

Dr. Pepper 20 oz.

Dr. Pepper 20 oz

F'Real Shakes.

F'Real Shakes

Mountain Dew 20 oz.

Mountain Dew 20 oz

Muscle Milk 14 oz.

Muscle Milk 14 oz





Frequently Asked Questions

Have questions about the ROFO Rewards program? You can quickly find the answers right here.


How to Join


Pick up a RoFo Rewards card at any Royal Farms location. Then, register it at www.royalfarms.com/rewards and start earning points!
You do not need either of these to join. To use your RoFo Rewards card as a payment card and receive a fuel discount, you need a valid driver's license and a checking account. To take advantage of the benefits of using the RoFo Rewards card as a payment card, link your checking account to your card at www.royalfarms.com/rewards.
To use your card as a payment card, you must have a plastic RoFo Rewards card. However, if you download the RoFo Rewards App on your phone, you can link your card and scan the barcode in the app to earn points at the register.
You must pick up a RoFo Rewards card at a Royal Farms location to become a member. You can then register the number on the back of your card to the app in order to keep track of points and offers. You can also use the in-app barcode to earn points at the register. Joining through the app will not automatically register your card as a payment card, meaning you will not automatically receive gas discounts.
Anyone 18 years of age or older can join the RoFo Rewards program.
The RoFo Rewards program is free to join.
You must be 18 or older to join.
No. The RoFo Rewards program is open to individuals only.
No. You can easily use the plastic RoFo Rewards card at checkout and keep track of points and opt in to offers by logging in to your account at www.royalfarms.com/rewards from any computer.

About the Program


Currently, the RoFo Rewards program is only available in English.
By registering a RoFo Rewards card, you gain access to special member offers and are able to earn rewards points on purchases. Every time you visit Royal Farms and make a purchase, you'll receive 5 points for every dollar you spend. You will also receive one point for every gallon of gas you purchase. If you register your card as a payment card, you will also receive a discount on gas when you use your RoFo Rewards card to pay at the pump. You can keep track of points and offers at www.royalfarms.com/rewards or by downloading the RoFo Rewards app on your phone.
When you earn points through the RoFo Rewards program, you may select from a multitude of point levels for reward items. Your reward choices are entirely up to you. The program also offers multiple ways of using your card at the register-the plastic card, your phone number, or the in-app barcode. While only the plastic card is usable as a payment card, the other options allow you to earn and redeem points as is convenient to you.

Offers


PAfter logging in to your account at www.royalfarms.com/rewards, you can visit the Offers section to view offers and opt in to them by clicking them. In the RoFo Rewards app, you can view offers on the home screen. You already "opted in" for all offers.
You can view your offers by logging in to your account at www.royalfarms.com/rewards or by using the RoFo Rewards app on your phone. Visit the Offers section to view all the offers.
Yes. You can view the offers from the home screen of the RoFo Rewards app. Download the app and link your card to keep track of your points and offers.
By allowing us to send you emails, you will be able to save even more with electronic coupons just for you! Also, if you use your RoFo Rewards card as a payment card, you'll receive a friendly reminder email for each purchase that you make using your payment card account. This gives you peace of mind and security in knowing every transaction made with your card.
New offers will always be displayed in the RoFo Rewards app and at www.royalfarms.com/rewards. We also send push notifications to the app, letting you know of new offers
Rewards offers never expire but we might change the offers themselves.
You must be 18 or older to join.
Due to laws specific to your state, he Cloverland Milk Pint Club is currently only available in MD, DE, and VA. PA law does not allow us to offer you this club. The Cloverland Milk Gallons Club is only available in MD and DE. PA and VA laws do not allow us to offer you this club.

Reward Points


Every time you visit Royal Farms and make a purchase, you'll receive 5 points for every dollar you spend. You will also receive one point for every gallon of gas you purchase. Points cannot be earned on tobacco, lottery, money order items, gift cards, or alcohol purchases.
Your points will appear on your receipt after every transaction in which you use your RoFo Rewards card. Sign in to your registered account at www.royalfarms.com/rewards to view your points at any time. You may also view your points through the RoFo Rewards app. Your points will show on the home screen of the app.
Points expire 6 months from the date they are earned.
Your points are worth free items at Royal Farms. You can see what your points are worth by visiting your RoFo Rewards Mobile App or at www.royalfarms.com/rewards. RoFo Rewards Card Members can buy 6 items and get the 7th free through our Virtual Clubs. These clubs include coffee, fountain drinks, slushees, and many more of your favorite items.
You can see what your points can be used for by visiting your RoFo Rewards Mobile App or at www.royalfarms.com/rewards and clicking on the offers.
The points belong to the registered user of the account.
If you are missing points, contact Customer Service at 844-830-4792.
To earn points from a transaction, you must swipe your card, scan the barcode in the RoFo Rewards app, or enter your phone number in the pin pad.
Yes, you may still earn points if you forgot your card. Your phone number can be used as an alternate ID for your registered RoFo Rewards card at the register. Simply enter it on the pin pad or tell your phone number to the cashier. You can also earn points by scanning the barcode associated with your account in the RoFo Rewards app. You may not use your RoFo Rewards card account for payment if you do not have the card with you. The card must be physically swiped to be used for payment.
You can use your card to earn points at all participating Royal Farms locations.
First, make sure that you have enrolled in the RoFo Rewards program. If you are still having trouble redeeming your points, contact Customer Service at 844-830-4792.
No, points may not be transferred to someone else.
You can redeem your points at any participating Royal Farms location.
Your balance should update within a couple of minutes of any transaction.
Points earned cannot be used against fuel purchases. However, RoFo Rewards Card members save every day on gas purchases. You'll save 25 cents per gallon the first 30 days of your membership, and then up to 10 cents per gallon after that. For full details of the gas discounts, visit www.royalfarms.com/rewards.
You can earn one point on every gallon of gas purchased at any participating Royal Farms location.
No. You can use the plastic RoFo rewards card to earn points and pay at the gas pump.

Using a RoFo Rewards Card


You can use your card as payment at the register and gas pump at participating Royal Farms locations.
Use your card at checkout by swiping it on the pin pad any time after the first item you are purchasing is scanned. The PIN pad will then prompt you to use your RoFo Rewards card for payment.
You can use the RoFo Rewards app at checkout to earn points. You cannot, however, use the app to pay for items or gas.
If you lose your card, go grab a new one at any Royal Farms and call the customer service number on the back - 844-830-4792 - to cancel the old card and associated your new card number with your account.

Using a RoFo Rewards Card as a Payment Card


A payment card account is a loyalty/rewards card or smart phone mobile application that has been authorized to conduct an ACH debit transaction. It is a form of an electronic check with a secured User ID (PIN) for verification and security. You link your bank account to the payment card or mobile app and use it for payment at participating locations.
The security of your data is very important to our business. Except for providing information to participating merchants, we do not resell or disclose any information to a third party. The data you have provided is required to enable us to verify and link your information to your payment card account to be able to perform ACH debit transactions. Your enrollment data is kept safe in our secured database servers. All bank information and PIN's are encrypted as soon as your enrollment is submitted.
ZipLine (NPCA) has technology that enables you to link your checking account and a Personal Identification Number (PIN) with your payment card account so you can pay for goods and services at participating merchants' businesses. Once you activate your account, you may use your card or mobile app (where applicable) as your method of payment. An ACH debit transaction, for your total transaction amount, will be submitted to your bank account within the next three (3) business days.
Yes. If you attained your original card from your local store, please pick up another card and call us to have it added to your existing payment card account.

If your original card was mailed to you by your local merchant, please call us to request that additional card(s) be mailed to you.
Your participating merchant wants to provide you with a convenient way of paying for gas at a lesser price and also to pay for items inside their store. It is important to recognize that you are issuing an electronic check when you use the payment card account for payment. This is no different than writing a check at the supermarket and being asked to show your driver license as an ID.

When you enroll in the program you voluntarily provide certain information to ZipLine (NPCA) in order to participate in this program. No information will be taken from the magnetic stripe on your driver license to create a database and the driver license will be used only to verify your identity as a participant in the program.
When you enroll in the program, the last four digits of the social security number are used for: identity verification purposes (in addition to the other information you provided during enrollment), an account security question and to protect you against fraud.

The security of your data is very important to our business. Except for providing pertinent information to the participating merchant, we do not resell or disclose any information to a third party. Your enrollment data is kept safe in our secured database servers. This information is encrypted as soon as your enrollment is submitted.
Debit cards and credit cards are forms of payment that carry large merchant fees from the banking and credit card industry. These charges are transparent to the consumer. However, these charges limit the ability of the merchant to pass rewards directly to you. The payment card program allows merchants to pay lower processing fees for these ACH transactions which enable them to reward you.
When you choose to use this form of payment, the merchant is able to pass the rewards to you. Retailers operate on low margins and a high cost of their operation is the credit/debit card merchant fees. When you use a credit/debit card at the station, the merchant pays about 2% of the amount you spend to the credit/debit card company. That is expensive for the retailer.

Since most gas stations are not equipped with the technology to accept a check, and consumers are not carrying checks when they go to the station, payment by check is not practical. However, in essence, the ACH payment account is an electronic check which you authorize to electronically debit your bank account.

The retailers would rather reward you directly than pay the higher cost to the credit/debit card companies. It is a WIN/WIN for both you and the retailer at whose business the transaction and the exchange of goods takes place.
Depending on the merchant, you may be eligible for an additional reward upon enrolling in the program. The enrollment bonus period starts when you enroll in the program so it is best to verify and activate your account as quickly as possible. You will receive your normal rollback discount at the pump; however, the promotional discount will be awarded at the time that we submit the debit to your account.
The Automated Clearing House (ACH) Network is a highly reliable and efficient nationwide batch-oriented electronic funds transfer system governed by the NACHA Operating Rules that provide for the interbank clearing of electronic payments for participating depository financial institutions. The Federal Reserve and Electronic Payments Network act as ACH Operators, central clearing facilities through which financial institutions transmit or receive ACH transaction entries.

An ACH debit is also known as an electronic check transaction. There is a slight delay in processing these types of transactions to bank accounts. Think of it as writing a check, but it happens electronically. These types of transactions typically take 1 - 3 business days to post to your bank account.

Examples of ACH payments include:

  • Direct deposit of payroll, tax refunds, Social Security and other government benefits
  • Direct payment of consumer bills such as mortgages, loans, utility bills and insurance premiums
  • Business-to-business payments
  • E-checks
  • E-commerce payments and Federal, state, and local tax payments
Once you have enrolled, the information that you provided will undergo a bank validation process. This process could take up to three (3) business days after the enrollment date. You will be notified of the activation step and program details through subsequent email messages. You are responsible for completing the bank verification step in order to activate the account. This step requires you to confirm two small test transactions that we post to your bank account for verification purposes.
ZipLine (NPCA) validates your enrolled bank account information to ensure that we have the correct account number, the account is open, and most importantly that the account belongs to YOU. We do so by submitting a deposit and withdrawal to your bank account. These "challenge" transactions are a test to confirm the validity of the account. The enrolled payment card account is not activated until this bank verification process is completed. You must confirm these two amounts once they appear in your account. A "Verification" email will be sent to you, upon enrollment, which explains this activation process.
No. The User ID (PIN) that you select can be any 4-digit number and does not have to be the same as the current PIN that you use with your ATM or Web ID to your bank account. It is important to remember your PIN in order to use this method of payment.
Currently, there is not an enrollment fee and we do not charge a fee to the consumer for the use of your payment card account. Your payment card account may be subject to an annual maintenance fee which would be properly disclosed at enrollment and/or prior to any fee amount being debited from your bank account. Also, your bank may charge fees relating to the ACH withdrawal of money from your checking account. Check with your bank for specific details. We do, however, charge a Return Fee in the event that your bank returns a transaction unpaid. For this reason, we recommend that you have Overdraft Protection on the account used for your payment card transactions to potentially avoid additional return fees.
Most banks do not charge for ACH transactions submitted to a CHECKING account. This is the same method that is currently used for paying mortgage payments, car payments and any authorized debits from your bank account. It is possible that some banks may charge a monthly fee for such services so please check with your bank for details. Charges will apply from your bank and from ZipLine (NPCA) if your transaction is returned as unpaid (NSF, Account Closed/Frozen, etc.). Our return fee will be the maximum amount permissible by state law. This fee is separate from any fees that your bank may impose for such returns. We recommend that you have Overdraft Protection on the account used for your payment card account transactions.
First, you should not conduct a transaction if you are aware that you do not have sufficient funds to cover the face amount of the transaction. If you do, the transaction will be returned by your bank and your card will be deactivated until you make good on your purchase. Returned transactions also result in a ?Return Fee? permissible by state laws. ZipLine (NPCA), or their assigned agents, will try to electronically collect the face amount of the transaction and the associated "Return Fee" on two attempts. In the event that the company cannot collect through normal electronic means, your account will be flagged and referred to a collection service and your membership may be cancelled. We recommend that you have Overdraft Protection on the account used for your payment card account transactions to avoid additional return fees. By having Overdraft Protection with your bank, you may avoid our fees for any returned transactions.
The reward offered is determined by each participating location. Each location may offer various discounts and/or points. The rewards offered may also vary from the amount at the time of your enrollment. Rewards are subject to change without notice by location and at the merchant?s discretion.
If your merchant offers mobile payment, you may download their mobile app from the appropriate app store. Please refer to the merchant website for mobile apps.
At participating locations, where your specific payment card account is accepted as a form of payment. You may access the participating locations from the merchants' enrollment website for your specific payment card program.
YES. Transaction velocity/usage limits vary by merchant and are disclosed in the "Welcome" email that you receive upon enrollment into the program.
You should log into the member website at www.npcmember.com, or the member link provided on your merchants website, to report your lost/stolen card. This will immediately deactivate the card. Depending on your specific card program, you may pick up a new card at a participating location and call Customer Service at 877-403-2222 to have the replacement card added to your account.
You may change your PIN by logging into our website at www.npcmember.com or the member link provided on your merchants website. You will need to click on your card/mobile number then select the Update My PIN option. If you forgot your PIN, click on the "Forgot PIN?" link at member login screen. A temporary PIN email will be sent to you with explicit instructions for resetting your PIN.
It will be necessary to replace your payment card if the magnetic stripe does not work. If you picked up your original card at a store location, you will need to pick up a new card and call Customer Service at 877-403-2222 to add the new card and turn off the damaged card. If your card was mailed to you, please contact us to request a replacement card be mailed out.
Our system relies on email communication to all customers. The important activation step is emailed to you upon enrollment into the program. You will also receive a friendly reminder email for each purchase that you make using your payment card account. Your email address also becomes your login to our member website where you can manage your payment card account information, view your transaction activity and/or change your PIN if needed.

My Account


You may only register one account to your name, email address and phone number.
Your information is protected in a secure data center and will not be disclosed to any outside party. If a payment card, RoFo Rewards card is issued and protected by ZipLine® (NPCA). They operate under the rules and regulations of the Federal Reserve's Automated Clearing House.
Your membership to the RoFo Rewards program does not expire. Points expire 6 months after the date they are earned.
You can change your account information by logging in at www.royalfarms.com/rewards and choosing Your Personal Info from the drop down menu at the top right. You can also access and change account information on the RoFo Rewards app by clicking the three white bars at the top left side of the home screen and choosing "Account" from the menu.
You can change your account information by logging in at www.royalfarms.com/rewards and choosing Your Personal Info from the drop down menu at the top right. You can also access and change account information on the RoFo Rewards app by clicking the three white bars at the top left side of the home screen and choosing "Account" from the menu.
Your points will appear on your receipt after every transaction in which you use your RoFo Rewards card. Sign in to your registered account at www.royalfarms.com/rewards to view your points at any time. You may also view your points through the RoFo Rewards app. Your points will show on the home screen of the app.
Your transaction usually takes a couple of minutes to update within the system.
You cannot combine RoFo Rewards accounts when it comes to earning points and using clubs.
Yes, your phone number can be used as an alternate ID for your registered RoFo Rewards card at the register (your email address will not work.) Simply enter your phone number on the pin pad or tell your phone number to the cashier.

Website Technical Questions


For technical support, contact Customer Service at 844-830-4792.
In the sign-in screen online, you may click the "Forgot your password?" to reset your password and access your account.
Please contact Customer Service at 844-830-4792.

App Technical Questions


You may reactivate your phone by logging in to the RoFo Rewards app and re-linking your account to your phone number in the same way you linked your phone number when you signed up.
Yes, if you log out of the app on your phone, someone else can log in with their user name and password.
Be sure you are logged into your account on the app. If you are still having trouble accessing your barcode, contact 844-830-4792.
The app is available on both iPhones and Android phones.

Download for iOS

Download for Android



Check out the ROFO Rewards videos!

Learn more about the ROFO Rewards program?




ROFO Club Card


How to get your ROFO Card


How to USE your ROFO Card


ROFO Card at the Pump


ROFO Pay - Safe and Secure




ROFO.

Rofo
/RoFo/
adjective

1. creating delightful customer experiences
2. giving the gift of time